Zoological notice: no real grizzlies included.
Why this jacket is named after a bear that isn't here…
Fair warning: there are no grizzlies roaming Lapland, only ordinary brown bears. But “BROWN BEAR Jacket” sounded like a zoo brochure, not the wild – the facts lost to the better name in a very short meeting. What was left was the actual job: finding a fabric that feels like a warm hug, minus the awkward moment afterwards. The result is called GRIZZLY.
The GRIZZLY's your best mate when…
You admit a good name matters more to you than the zoologically correct bear species.
You want to feel like your favourite sofa – just wilderness-ready on top of that.
You don't want to freeze under your hardshell, but you don't want to stew in your own juices either.



