Our Ambassadors

I’m a professional photographer from Italy, specializing in the Northern Lights and Lapland, where I’ve spent the winters for over ten years working as a photography guide.

I chose WILD trousers because I need clothing that can withstand the cold, is comfortable, and suitable for all-night aurora hunts.

I truly appreciate the durability and comfort of this product.

Esa is a dog sledding entrepreneur as well as a wilderness and nature guide.

He has been breeding Siberian Huskies for over 10 years and offers authentic nature experiences for small groups.

Esa is deeply passionate about nature, wilderness traditions, and a down-to-earth lifestyle.

Finding gear that works both for dog sledding and other outdoor activities has been a real challenge.

So let’s look ahead — maybe we’ll even develop some new products together!

We organise holidays to Lapland for families and small groups who are interested in authentic experiences in the nature and to see the real magic of Lapland.

Reetta is a local hunter and fisher from Muonio. She spends a lot of time out in the forest and in the fells, in summer and winter.

The original Hunter of the North, Markku Rauhala, was born and has lived his whole life in the Fell Lapland area. Today he focuses on offering local, authentic experiences and tastes. Hunting, fishing and cooking are Markku’s passions — and a bit of local storytelling and magic is always part of the experience.

The FinnARP expedition (Finnish Meteorological Institute) to the South Pole was equipped with our suits to withstand the coldest and most demanding weather conditions.